A Multinational Team Helps Customers Order Building Materials in English, Spanish, Russian, and Ukrainian
Seattle, WA — June 2025 – In the diverse and fast-paced construction environment of the Puget Sound region, one local supplier stands out not only for its wide inventory and efficient logistics – but for its commitment to being understood.
New Standard Building Materials (NSBM), an independent supplier with locations in both South and North Seattle, has embraced multilingual service as a natural part of how it helps contractors get the materials they need – quickly, clearly, and confidently.
With a team that speaks English, Spanish, Russian, and Ukrainian, NSBM makes it easier for builders, foremen, and material buyers – many of whom speak English as a second language – to avoid costly mistakes and keep their projects moving.
“We don’t build homes – we supply the materials for those who do. And we want every customer to feel confident and in control when they place an order,” the company says.
“For us, multilingual service isn’t a special feature — it’s the standard.
Real Customer Stories, Rooted in Trust
José M., a general contractor originally from El Salvador, recalls trying to order roofing materials elsewhere – and getting the wrong specs twice:
“I tried to explain, but it just didn’t go through. At NSBM, someone spoke to me in Spanish right away. Everything was correct, and they even explained what kind of underlayment works best in rainy weather.”
Aleksandr P., a Russian-speaking builder who recently moved to Washington State, works on job sites in Renton and Tukwila. He’s learning English in a local college but isn’t fluent yet. When it came time to order siding and trim, things got complicated:
“In other places, I didn’t know how to explain all the details in English. I had to use pictures.
At NSBM, we talked in Russian. They asked the right questions, drew a sketch, and I got everything I needed – no stress, no mistakes.”
These stories reflect the real experiences of countless NSBM customers. With a multinational team behind the counter, language support isn’t an add-on – it’s part of everyday business.
A Team That Speaks the Customer’s Language – Literally
What makes NSBM’s approach work isn’t a translation app or a call center – it’s the people.
Many staff members come from immigrant families themselves, and they understand the challenges that multilingual builders face – both in language and in construction.
“We didn’t hire translators. We built a team where every employee can genuinely relate to our customers — because they’ve been there,” the company explains.
This cultural and linguistic fluency helps NSBM clients avoid confusion, ask better questions, and make informed decisions — from foundation to framing, siding to insulation.
